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Privacy Policy

1. Data Protection at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data Recording on This Website

Who is responsible for data recording on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the Responsible Party” in this privacy policy.

How do we collect your data?

Your data is collected on the one hand by you providing it to us. This may, for example, be data that you enter into a contact form.

Other data is recorded automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior and evaluate marketing measures.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the rectification or erasure of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions on the subject of data protection.

Analytics and Third-Party Tools

When visiting this website, your surfing behavior can be statistically evaluated. This is done primarily with so-called analysis programs. Detailed information on these analysis programs can be found in the following privacy policy.

2. Hosting

Hosting with All-Inkl

We host our website with All-Inkl. The provider is ALL-INKL.COM – Neue Medien Münnich, owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany (hereinafter: All-Inkl). Details can be found in the privacy policy of All-Inkl: https://all-inkl.com/datenschutzinformationen/.

The use of All-Inkl is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website possible. If appropriate consent has been requested, processing takes place exclusively on the basis of Art. 6 (1) lit. a GDPR; consent can be revoked at any time.

Data Processing Agreement (DPA)

We have concluded a Data Processing Agreement (DPA) with the provider named above. This is a contract mandated by data protection law, which ensures that this provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various pieces of personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g., when communicating by email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information on the Responsible Party (Controller)

The responsible party for data processing on this website is:

Backblechkönig GmbH
Irina Grabbert
Huulkamp 37c
D-22397 Hamburg / Germany

Phone: +49 (0) 40 227 84 63
Email: info@backblechkoenig.de

The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion takes place once these reasons cease to apply.

Note on Data Transfer to the USA and Other Third Countries

Among other things, we use tools from companies based in the USA. When these tools are active, personal data may be transferred to the servers of the respective providers. Data transfer to the USA takes place on the basis of the adequacy decision of the European Commission pursuant to Art. 45 (1) GDPR within the framework of the EU-U.S. Data Privacy Framework (DPF). US companies certified under the DPF (such as Google LLC) provide an acknowledged, adequate level of data protection. In addition, we base transfers on standard contractual clauses (SCC) of the EU Commission.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Specific Cases and Against Direct Marketing (Art. 21 GDPR)

If data processing is based on Art. 6 (1) lit. e or f GDPR, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims (objection pursuant to Art. 21 (1) GDPR).

Where your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling to the extent that it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection pursuant to Art. 21 (2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a standard, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as inquiries you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, Rectification, and Erasure

Within the scope of the applicable statutory provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as, if applicable, a right to rectification or erasure of this data. You can contact us at any time regarding this and other questions on the subject of personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of erasure.
  • If we no longer need your personal data, but you require it to exercise, defend, or assert legal claims, you have the right to request restriction of data processing instead of erasure.
  • If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balancing of your and our interests must be carried out. As long as it is not yet clear whose interests prevail, you have the right to demand the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

Objection to Promotional Emails

We hereby object to the use of contact data published within the scope of our mandatory legal notice for the transmission of unsolicited advertising and informational materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited promotional information being sent, such as spam emails.

4. Data Recording on This Website

Consent with Borlabs Cookie

Our website uses the consent technology of Borlabs Cookie to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document this in compliance with data protection laws. The provider of this technology is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany (hereinafter: Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not shared with the provider of Borlabs Cookie.

The recorded data will be stored until you ask us to delete it, delete the Borlabs cookie yourself, or the purpose for data storage ceases to apply. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The use of the Borlabs Cookie consent technology takes place in order to obtain the legally prescribed consents for the use of cookies and tracking technologies. The legal basis for this is Art. 6 (1) lit. c GDPR in conjunction with Section 25 (2) TDDDG (German Telecommunications and Telemedia Data Protection Act).

Google Tag Manager & Consent Mode

We use the Google Tag Manager. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is an auxiliary service that does not itself store cookies or create profiles. It is used to centrally manage and deploy website tags and scripts (such as Google Analytics and Google Ads) on our website. We use Google Tag Manager in conjunction with Google Consent Mode. This ensures that tracking tags only record personal data and set cookies once you have given your consent via our consent banner (Borlabs Cookie). Without consent, tags are blocked or transmit only consent-free pings without cookie usage.

The use of Google Tag Manager is based on our legitimate interest in the technically sound and efficient management of our website components (Art. 6 (1) lit. f GDPR). The parent company Google LLC is certified under the EU-U.S. Data Privacy Framework.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR) if requested.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage ceases to apply (e.g., after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiries by Email, Telephone, or Fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 (1) lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR) if requested.

The data you send to us via contact inquiries will remain with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage ceases to apply (e.g., after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. Analytics Tools and Advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics (Google Analytics 4). The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables us to evaluate the interactions of our visitors with the website (e.g., page views, session duration, clicks, and origin). IP addresses are automatically truncated by default in Google Analytics and are not logged or stored in full form.

Legal basis: The storage of analysis cookies on your end device and the evaluation of the data take place exclusively on the basis of your express consent pursuant to Section 25 (1) TDDDG and Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future via the “Cookie settings” link in the footer of our website.

We have concluded a Data Processing Agreement (DPA) with Google. Data transfer to Google LLC in the USA is legitimized by certification under the EU-U.S. Data Privacy Framework (Art. 45 GDPR).

[borlabs-cookie id=”google-analytics” type=”btn-switch-consent”/]

Google Ads and Google Conversion Tracking

We use Google Ads and the associated Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Through Google Ads, we display targeted advertisements in Google search results. With the help of Conversion Tracking, we record whether users arrived at our website via an advertisement and carry out certain target actions there. On this website, we measure as a conversion in particular the opening of our contact page and the successful submission of our contact form. Based on this aggregated data, we optimize our campaigns. We do not store any personal data that allows us to personally identify you.

Legal basis: The setting of cookies and the reading of device IDs for Google Ads and Conversion Tracking take place exclusively on the basis of your consent pursuant to Section 25 (1) TDDDG and Art. 6 (1) lit. a GDPR. Consent can be revoked at any time via the cookie settings in the footer.

Google LLC is certified under the EU-U.S. Data Privacy Framework. Further details can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=en.

6. Plugins and Tools

Google Web Fonts (Local Hosting)

This site uses so-called Web Fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google servers does not take place.

For more information on Google Web Fonts, please visit https://developers.google.com/fonts/faq and read Google’s privacy policy: https://policies.google.com/privacy?hl=en.

Font Awesome (Local Hosting)

This site uses Font Awesome for the uniform display of fonts. Font Awesome is installed locally. A connection to the servers of Fonticons, Inc. does not take place.

For more information on Font Awesome, please see the privacy policy for Font Awesome at: https://fontawesome.com/privacy.

7. eCommerce and Payment Providers

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary for the establishment, content-related design, or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 (1) lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data regarding the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.